No.   98-2461

 

 

STATE OF WISCONSIN

IN COURT OF APPEALS

DISTRICT IV

 

 

Diversified Investments Corporation d/b/a

Pacific Cycle U.S.A., a Wisconsin corporation,

 

                             Plaintiff-Appellant,

 

              v.

 

Regent Insurance Company, an insurance company

licensed to do business in the State of

Wisconsin,

 

                             Defendant-Respondent.

 

 

FILED

 

May 14, 1999

 

CLERK OF

COURT Of APPEALS

OF WISCONSIN

 

 

 

ERRATA SHEET

 

 


Marilyn L. Graves
Clerk of Court of Appeals
P.O. Box 1688
Madison, WI   53701-1688

 

Court of Appeals District I
633 W. Wisconsin Ave., #1400
Milwaukee, WI   53203-1918

 

Court of Appeals District III
740 Third Street
Wausau, WI   54403-5784

 

Jennifer Krapf
Administrative Assistant
119 Martin Luther King Blvd.
Madison, WI  53703


Peg Carlson
Chief Staff Attorney
119 Martin Luther King Blvd.
Madison, WI  53703

 

Court of Appeals District II
2727 N. Grandview Blvd.
Waukesha, WI   53188-1672

 

Court of Appeals District IV
119 Martin Luther King Blvd.
Madison, WI  53703

 

Hon. Paul B. Higginbotham,

City-County Bldg.

210 Martin Luther King, Jr. Blvd.

Madison, WI  53709

 


Judith A. Coleman, Clerk

Rm GR-10, City-County Bldg.

210 Martin Luther King, Jr. Blvd.

Madison, WI  53709

 

Michael B. Apfeld

Godfrey & Kahn, S.C.

780 North Water St., Ste. 1600

Milwaukee, WI 53202-3590

 

Robert F. Johnson

Cook & Franke, S.C.

660 E. Mason St.

Milwaukee, WI 53202-3877

 


Heidi Vogt

Cook & Franke, S.C.

660 E. Mason St.

Milwaukee, WI 53202-3877

 

Lee Anne N. Conta

Cook & Franke, S.C.

660 E. Mason Street

Milwaukee, WI 53202-3877

 


                        (L.C. #97-CV-1544)

                        PLEASE TAKE NOTICE that the attached page 10 is to be substituted for page 10 in the above-captioned opinion which was released on April 8, 1999.


Advance Watch line of cases, and we adopt that reasoning here.  We therefore reject Pacific’s argument that simply marketing a product which bears an infringing mark or dress—here, Pacific’s bicycles with GT’s trademarked design and names—satisfies the requirement that there be a causal connection between the injury alleged in the underlying action and advertising activities.[1]  Because we so hold, we need not address the other arguments advanced by Pacific.

By the Court.—Judgment affirmed.

                        Not recommended for publication in the official reports.

 

 



[1]  We do not see any difference between the causal requirement in trademark infringement cases, and in cases involving copyright or patent infringement.  We agree with the district court’s statement in Robert Bowden, Inc. v. Aetna Cas. & Sur. Co., 977 F. Supp. 1475, 1481 n.3 (N.D. Ga. 1997), that “[t]he requisite level of causation between advertising and alleged injury should not vary with the particular type of intellectual property in question.”